Privacy Policy

We are committed to safeguarding the privacy of our website visitors; this policy sets out how we will treat your personal information.

(1) Why we collect your data?

We want to give you the best possible experience with Photo Paper Direct. For example, the data we hold about you helps us personalise our recommendations for products, services and promotions. It will also enable us to follow-up on any order related issues.  

(2) What information do we collect?

We may collect, store and use the following kinds of personal data. We do this in a number of ways - including when you share your information with us to make an online purchase or create an account. We collect:

(a) information about your computer and about your visits to and use of this website, such as your IP address, geographical location, browser type, referral source, length of visit and number of page views

(b) information that you provide to us for the purpose of subscribing to our website services, email notifications and/or newsletters; and

(c) any other information that you choose to send to us.

(d) your browsing session is monitored using 3rd party Google Analytics. Google Analytics masks your IP address and this information isn’t available to us. You can opt-out of Google Analytics here.

(e) to improve user website experience we may use heatmap and visitor recording representing your clicks, taps, scrolling behavior and mouse movements. In such case your personally identifiable information is suppressed to ensure that data collected is automatically anonymised.

(f) support at Photo Paper Direct is also available by using the live chat option. After using the chat option, you have the right and indeed the ability to export chat transcripts and to request us to delete the chat transcripts.

(3) Cookies

A cookie consists of information sent by a web server to a web browser and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.

We will send you "session" cookies. We will use the information we obtain from the cookies to improve the website's usability.  The session cookies will be deleted from your computer when you close your web browser.

We do not use "persistent" cookies on this website.

Most browsers allow you to refuse to accept cookies. (For example, in Internet Explorer you can refuse all cookies by clicking "Tools", "Internet Options", "Privacy", and selecting "Block all cookies" using the sliding selector.) This will, however, have a negative impact upon the usability of many websites.

(4) Using your personal data

Personal data submitted on this website will be used for the purposes specified in this privacy policy or in relevant parts of the website.

We may use your personal information to:

(a) administer the website

(b) improve your browsing experience by personalising the website;

(c) enable your use of the services available on the website;

(d) send you non-marketing communications;

(e) send to you marketing communications relating to our business when you have given constant to receive such communication by email

(f) provide third parties with statistical information about our users- but this information will not be used to identify any individual user; and

(g) deal with enquiries and complaints made by or about you relating to the website.

(h) as an additional customer support assistance channel we are monitoring purchase processes which have been unsuccessful and as a part of this monitoring service you may receive a courtesy email from Photo Paper Direct team to support you in purchasing with our company.

(i) data collected during your visit may be used to show you personalised ads on the basis of a legitimate interest when browsing 3rd party sites (Online Behavorial Advertising). Only pseudonymous data that is strictly necessary for the purpose of this service is used.  Photo Paper Direct uses AdWords, Criteo and Facebook for this service. You can opt-out of AdWords personalised ads here, opt-out of Criteo personalised ads here and to opt-out of Facebook personalised ads, click here.

(j) we'll sometimes share data with third parties to help us provide a better service for you. Some examples might be giving your address to a courier so they can deliver your order.

We never provide the data to a third party for the purpose of direct marketing.

(5) Other disclosures

In addition to the disclosures reasonably necessary for the purposes identified elsewhere in this privacy policy, we may disclose information about you:

(a) to the extent that we are required to do so by law;

(b) in connection with any legal proceedings or prospective legal proceedings;

(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk); and

(d) to the purchaser (or prospective purchaser) of any business or asset which we are (or are contemplating) selling.

Except as provided in this privacy policy, we will not provide your information to third parties.

(6) International data transfers

We do not transfer data to international entities under any circumstances.

(7) Security of your personal data

(a) we will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information. Personal account information is kept in our firewall- and password- protected database.

(b) we will store all the personal information you provide on our secure (firewall- and password- protected) servers. The Photo Paper Direct site uses SSL to secure its pages. Transnational emails use TLS in order to encrypt the content of the message. The website is hosted by UKFast and emails by Google.

(c) the Photo Paper Direct office includes added measure of security in the form of 24/7 recordable CCTV and our office computers include anti-virus software.

(d) you are responsible for keeping your password and user details (if any) confidential.

(e) in case our data has been accessed without approval, it will be reported within 72hrs to the suitable authorities from the point of coming to our attention.

(f) no credit card or other financial information is stored by Photo Paper Direct. These are stored by other 3rd party credit card processing PayPal and SagePay

(h) your personal information is retained for a period no longer than is necessary for the purpose it was obtained for.

Of course, data transmission over the Internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

(8) Policy amendments

We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.

(9) Your rights

You may instruct us to provide you with any personal information we hold about you.  Provision of such information may be subject to the payment of a fee (currently fixed at £10.00). Such information will be supplied within 30 days of your request.

You may instruct us not to process your personal data for marketing purposes by emailing us at any time. and, You have the right to subscribe or unsubscribe to the Photo Paper Direct newsletter. Photo Paper Direct uses a secure 3rd party vendor MailChimp to manage the collection and storage of your email address for the purpose of email marketing.

You may instruct us to amend, pseudonymised or remove personal account data we hold on you (‘Right to be Forgotten’). If you have placed an order with us, we must retain certain financial records information under the UK financial statutory obligation.

(10) Third party websites

The website contains links to other websites. We are not responsible for the privacy policies or practices of third party websites.

(11) Updating information

Please let us know if the personal information which we hold about you needs to be corrected or updated.

(12) Data controller information

The full name of our the data controller - the company that has responsibility for your personal data collected via the website - is Photo Paper Direct Ltd

Our principal place of business is at Unit 8, Shakespeare Industrial Estate, Watford, WD24 5RR

You can contact us by writing to the address above, calling 01923 232 590 (Mon - Fri 09:30 to 17:30) or by emailing us.