We are currently printing the inserts for our papers. From next month, the
packs of paper will be colourful and will match the images currently used on
the website. Our printers have been working hard to print 50,000 sheets of
double sided A4 for us (we thought about doing it ourselves but our little
laser printer had something to say in the matter….).
It strikes us that despite being in competing industries (inkjet versus
traditional print) and the strong opinions that often are voiced on either
side, this is a true example of horizontal co-operation between the two
techniques. We gave our printer colour visuals printed on our coated paper
so that they had an accurate representation of what we want to achieve and
they in return, they turned them into 50,000 printed versions.